YSG

<p>Yasmine Ghoniem is the Director of YSG, a Sydney based studio known for their gutsy and adventurous interiors.</p><p>In this episode, Yasmine and I discussed:</p><ul> <li>The marketing decisions that have helped YSG become one of Australia’s most popular and recognised design brands in less than two years.</li> <li>Why Yasmine invested heavily in highly customised branding and website design, even though her clients still primarily come from word of mouth.</li> <li>The steps the studio takes to get their projects published, and why it's important to take a broad and varied approach to publicity.</li> <li>How Yasmine has been offering advice on an hourly basis through a new platform called The Expert, and why she believes it’s important to make design advice available to more people.</li> </ul><p>If you’d like to learn more about YSG, you can visit <a href="http://ysg.studio">ysg.studio</a> or follow them on Instagram at <a href="https://www.instagram.com/ysg.studio/">@ysg.studio</a>.</p><p><br>If you’d like to learn more about me, Dave Sharp, you can visit <a href="https://vanityprojects.com/"><strong>vanityprojects.com</strong></a> to check out my blog, join over 5000 other architects on my email list, or learn more about my <a href="https://vanityprojects.com/"><strong>marketing coaching services for architects</strong></a> and book a 30-minute gifted consultation to discuss your firm's marketing situation.</p><p>This episode was supported by <a href="https://bit.ly/30libJN">Bowerbird</a>. Bowerbird makes it easy to submit your architecture to magazines, newspapers and websites. Visit <a href="https://bit.ly/30libJN">Bowerbird.io</a> to learn more.</p>