Why Google Is Re-Ranking Your OLD Content? #1663

<p><strong>Why Google Is Re-Ranking Your OLD Content?</strong></p> <p><span style="font-weight: 400;">In episode #1663, Neil and Eric talk about why your old content might be re-ranking on Google. Your content’s ranking is not permanent and can go up and down. Find out why you should be keeping things fresh, how to focus on user experience, and figuring out which keywords work best. Tune in to hear it all!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:25]</strong> <span style= "font-weight: 400;">Today’s topic: Why Google Is Re-Ranking Your OLD Content?</span></li> <li><strong>[00:29]</strong> <span style="font-weight: 400;">When you produce content, its ranking can fluctuate over time.</span></li> <li><strong>[00:59]</strong> <span style="font-weight: 400;">Some content, like events, is timebound but other things are evergreen.</span></li> <li><strong>[01:37]</strong> <span style="font-weight: 400;">Keep things updated and fresh, even just the videos, images, and UX.</span></li> <li><strong>[02:09]</strong> <span style="font-weight: 400;">You have to think about whether you are creating the best experience possible.</span></li> <li><strong>[02:22]</strong> <span style="font-weight: 400;">Look at the keywords on old posts and see how they rank.</span></li> <li><strong>[02:45]</strong> <span style="font-weight: 400;">That’s it for today!</span></li> <li><strong>[02:45]</strong> <span style="font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href="https://marketingschool.io/live"><span style= "font-weight: 400;">Marketing School</span></a> <span style= "font-weight: 400;">site for more information or call us on 310-349-3785!</span></li> <li><strong style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> Links Mentioned in Today’s Episode:</strong></li> </ul> <p> </p> <p><a href="https://developers.google.com/search"><span style= "font-wei