Why Google Analytics is Useless Without This...  | Ep. #730

<p><span style="font-weight: 400;">In episode #730, Eric and Neil discuss why Google Analytics is useless without this one thing. Tune in to hear what you might be missing.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">Why Google Analytics is Useless Without This...</span></em></li> <li><span style="font-weight: 400;">[00:42] Eric doesn’t always buy a product or service when he visits websites.</span></li> <li><span style="font-weight: 400;">[01:05] Google Analytics will never tell you</span> <em><span style= "font-weight: 400;">why</span></em> <span style= "font-weight: 400;">someone left your site without buying.</span></li> <li><span style="font-weight: 400;">[01:15] GA provides quantitative data.</span></li> <li><span style="font-weight: 400;">[01:20] Qualitative data is more elusive.</span></li> <li><span style="font-weight: 400;">[02:07] Go to your lowest hanging fruit first.</span></li> <li><span style="font-weight: 400;">[02:50] Affiliate marketers struggle because they operate in a vacuum.</span></li> <li><span style="font-weight: 400;">[03:08]</span> <a href= "https://qualaroo.com/"><span style= "font-weight: 400;">Qualaroo</span></a><span style= "font-weight: 400;">,</span> <a href= "https://www.surveymonkey.com/"><span style= "font-weight: 400;">SurveyMonkey</span></a><span style= "font-weight: 400;">,</span> <a href= "https://www.google.com/forms/about/"><span style= "font-weight: 400;">Google Surveys</span></a> <span style= "font-weight: 400;">are great ways to get qualitative data.</span></li> <li><span style="font-weight: 400;">[03:38] 30 or more responses will serve as enough data to be actionable.</span></li> <li><span style="font-weight: 400;">[04:15]</span> <a href= "https://www.usertesting.com/"><span style="font-weight: 400;">User Testing</span></a> <span style="font-weight: 400;">and</span> <a href="https://usabilityhub.com/"><span style= "font-weight: 400;">Usability Hub