When Performance Max Doesn't Work

<p>Today’s episode is part 2 of a conversation with John Moran and Nick Miller. John Moran is Senior Strategist at Solutions 8 and Nick Miller is Director of Google Platforms at Tier 11. They share how Google Performance Max is changing their businesses, how there is a reduced focus on ROAS and CTR, and why you should get on board with Google Performance Max as early as possible. </p><h2><strong>Resources Mentioned</strong></h2><p><a href="https://support.google.com/google-ads/answer/10724817?hl=en" rel="noopener noreferrer" target="_blank">Google Performance Max&nbsp;</a></p><p><a href="https://sol8.com/" rel="noopener noreferrer" target="_blank">Solutions 8</a>&nbsp;</p><p><a href="https://perpetualtraffic.com/" rel="noopener noreferrer" target="_blank">Perpetual Traffic Website</a></p><p><a href="https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform" rel="noopener noreferrer" target="_blank">Perpetual Traffic Survey</a></p><p><a href="https://twitter.com/perpetualtraf" rel="noopener noreferrer" target="_blank">Follow Perpetual Traffic on Twitter</a></p><p>OUR PARTNERS:</p><ul><li><a href="https://bkacontent.com/perpetual" rel="noopener noreferrer" target="_blank">Get a Free Month of Blogs from BKA Content</a></li><li><a href="https://conversionfanatics.com/freebook" rel="noopener noreferrer" target="_blank">Get a Free book on how to optimize your website Conversion Fanatics</a></li><li><a href="https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&amp;utm_medium=podcast&amp;utm_campaign=lead-gen" rel="noopener noreferrer" target="_blank">7 Levels of Scale workbook</a></li><li><a href="https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&amp;utm_medium=podcast&amp;utm_campaign=lead+gen" rel="noopener noreferrer" target="_blank">Get Roland’s book, <em>Zero Down</em>, FREE</a></li><li>Find out your Leadership Trust Score at <a href="https://readytolead.com" rel="noopener noreferrer" target="_blank">Ready to Lead</a>.</li><li>Register for o