What is SEO?

<p><strong>Digital Marketing Hotseat Podcast</strong></p> <p><strong>Episode 005</strong></p> <p><strong>What is SEO?</strong></p> <p> </p> <p><span style="font-weight: 400;">Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain the ever-vague SEO. Listen in to find out what Search Engine Optimization entails and three easy steps you can implement to increase your website SEO today!</span></p> <p> </p> <p><span style="font-weight: 400;">Search engine optimization, or SEO, is the process of optimizing your business’s website to be easily found and indexed by search engine crawlers, which are bots that travel the internet that find and rank content. When a business has a successful SEO campaign, it’s usually because the company has several critical components of content marketing, including an optimized website, a consistent blog, and a presence on social media.</span></p> <p> </p> <p><span style="font-weight: 400;">Search engine optimization, or SEO, is part of a robust digital marketing foundation for your small business’s success. Companies and other small businesses that don’t have good SEO for their website won’t appear at the top of Google’s rankings. Even if you have a beautiful website presence, your site will be hard to gain a following because consumers won’t find your website with a search. Even if you have a fantastic business, if Google does not show your website in their search results, potential customers will struggle to find out about you, what you sell and what you do.</span></p> <p> </p> <p><strong>Podcast Resources</strong></p> <p><span style="font-weight: 400;">Visit Lynn and Mark at</span> <a href="http://www.digitalmarketinghotseat.com"><span style= "font-weight: 400;">Digital Marketing Hotseat</span></a></p> <p> </p> <p><span style="font-weight: 400;">Find out about digital marketing services from</span> <a href= "https://markthackeray.com"><span style="font-weight: 400;">Mark Thackeray</span></a></p> <p><span style="font-weight: 400;">Grab a</span> <a href= "h