The generosity strategy

<div>Can you base a marketing strategy on generosity? It's complex, exciting, and perhaps a key part of our future in business. Keith Jennings has studied the psychology and sociology of generosity and is convinced it should be a core strategy. Mark and Keith explore this idea and a multitude of angles when kindness counts most of all in this unusual episode!</div> <div> <p class="MsoNormal"><a id= "m_7001090722669340792OWA081172ac-d2bb-5bcd-1e8d-c16fe425d88b" title="https://businessesgrow.com/" href= "https://businessesgrow.com/" target="_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=https://businessesgrow.com/&source=gmail&ust=1696796982881000&usg=AOvVaw208J1D5qoceMbYTHklzknJ"> Mark Schaefer </a>is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is <a id= "m_7001090722669340792OWA78f39bcf-ecb2-c68f-26b3-b96e6c8a7f37" title="https://businessesgrow.com/uprising/" href= "https://businessesgrow.com/uprising/" target="_blank" rel= "noopener" data-saferedirecturl= "https://www.google.com/url?q=https://businessesgrow.com/uprising/&source=gmail&ust=1696796982881000&usg=AOvVaw2zPIKvQ4hHbinfx8oOIjx8">The Uprising</a>.</p> <p class="MsoNormal">For more of Mark’s insights every week, subcribe to his <a id= "m_7001090722669340792OWAa84dae31-dd38-3e10-5f4e-e7651d159431" href="https://businessesgrow.com/blog/" target="_blank" rel= "noopener" data-saferedirecturl= "https://www.google.com/url?q=https://businessesgrow.com/blog/&source=gmail&ust=1696796982881000&usg=AOvVaw3gOca9-w1rvFNUDp9mFTHJ">award-winning blog</a>. Mark also offers <a id= "m_7001090722669340792OWA93171836-4a76-dc26-4ee8-f5f334556358" href="https://businessesgrow.com/social-media-speaker/marketing-class/" target="_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=https://businessesgrow.com/social-media-speaker/marketing-class/&source=gmail&ust=1696796982881000&usg=AOvVaw0H9