The Creative’s Struggle With Profitability

<p>Since creatives tend to maintain rates much lower than other professional services their profits are pretty slim. But the idea of raising your rates can be scary if you think your clients won’t be willing to pay them. But assume for a second that they would—might you still be reluctant to charge what a lawyer or accountant charges? Might there be other reasons creatives hesitate to push toward profitability? Might there be other factors trapping you in cycles of unprofitability?</p>