Sponsored: Text messaging to build loyalty

<p>Text messaging offers flexibility and convenience for both credit unions that use it and people who receive the messages. <br/><br/>It also is a tool credit unions can use to build relationships and gain member loyalty. <br/><br/>“It allows the member to feel like their credit union is really their friend,” says Jeff Moss, senior director of financial institutions at <a href='https://www.podium.com/'>Podium</a>, a customer messaging platform. “It’s part of the communication style the credit union uses for every type of relationship they have. And it’s quick, easy, and convenient.” <br/><br/>Not only does text messaging give credit unions a pathway to establishing relationships with members, it’s also an effective tool for communication. <br/><br/>Studies have shown that the read-through rate of text messages is 98% compared to 10% to 12% for emails, Moss says. <br/><br/>In this episode of the <a href='https://news.cuna.org/podcasts'>CUNA News Podcast</a>, sponsored by Podium, Moss discusses how text messaging can create member loyalty, why and how credit unions use text messaging to communicate with members via text,  challenges associated with establishing a text messaging program, and more.</p>