Sponsored: Next-gen member expectations

<p>As the upcoming generation of consumers enters the financial services marketplace, credit unions should prepare to meet their expectations. Younger generations select financial institutions based on a very different set of criteria than their parents used.  <br/><br/>They look for convenient, digital-first, personalized experiences—and they’re willing to walk away if a financial institution doesn’t deliver them.  <br/><br/>In this episode of the <a href='https://news.cuna.org/podcasts'>CUNA News Podcast</a>, Jamie Cosgrove, head of financial services at <a href='http://podium.com/cuna'>Podium</a>, explores what the modern member expects from financial institutions, including the importance of a mobile-first, cashless transaction experience.  <br/><br/>He also shares how credit unions can build trust with these members and explains how their preferences fit into growing consumer acceptance of digital banking due to the <a href='https://news.cuna.org/coronavirus'>coronavirus</a> (COVID-19) pandemic.  <br/><br/>Cosgrove says there are many tools available to move credit unions in the right direction, and they can provide feedback much more quickly than ever before.</p>