S22E2 *Minisode* - Getting specific

<p>"Specificity" is crucial in all things consultancy marketing: Ideal client profiles, firm positioning, service design, messaging ... etc. So, how can marketers get as specific as they should be? Ash and Flo discuss a framework they've found in the wild and which you might find helpful:</p> <p>Voices, production, etc. by Ash and Flo. Creative and design advice by <a href='https://www.calmar-creativ.com/'>@calmar.creativ</a> Into, outro voiceover by <a href='https://linktr.ee/iamthedakota'>@iamthedakota</a> Music also by <a href='https://linktr.ee/iamthedakota'>@iamthedakota</a></p> <p>Pls. find the shownotes for this episode at <a href='https://unbillable-hrs.com/s22e2-minisode-getting-specific'>unbillable-hrs.com.</a></p>