S14E 3 - Driving value

<p>Does "better marketing" mean "increased value" for the firm? We asked Michelle Swan, a partner at growth equity firm Tercera.io (which invests in professional services firms). Listen in to her answer, view - and tips for marketers seeking to help build true firm value here.</p> <p>Episode guest: <a href='https://www.linkedin.com/in/michelleswan/'>Michelle Swan</a>, partner, <a href='https://tercera.io/'>Tercera.io</a></p> <p>Voices, production, etc. by Ash and Flo. Creative and design advice by <a href='https://www.calmar-creativ.com/'>@calmar.creativ</a> Into, outro voiceover by <a href='https://linktr.ee/iamthedakota'>@iamthedakota</a> Music also by <a href='https://linktr.ee/iamthedakota'>@iamthedakota</a></p> <p>Pls. find the shownotes for this episode at <a href='https://unbillable-hrs.com/s14e3-driving-value'>unbillable-hrs.com</a>.</p>