Research Methods: Discrete Choice Experiment - Attributes & Levels

<p>Today, we talk about the design of a DCE: how to select attributes and levels and how to avoid problems in future. You can find an example in our academic paper: <a href='https://aisel.aisnet.org/amcis2019/org_transformation_is/org_transformation_is/9/'>https://aisel.aisnet.org/amcis2019/org_transformation_is/org_transformation_is/9/</a> </p> <p>Best,</p> <p>Eugene (Yevgen)</p> <p> </p> <p>Music by sscheidl & 8er41 from Pixabay</p>