Priscilla Johnson / EcoBellus

<p>We hear a lot about bravery in our industry but rarely do we see it in action like we do with Priscilla Johnson. Brands come from all sort of interesting places and experiences, but Priscilla faced down a global corporation who tried to falsify their environmental data and paid a huge personal price. One of the amazing outcomes of the experience was EcoBellus, a sustainable cleaning products company that is trying to change the equation in the industry.</p><p>00:18 - Dr. Intro</p><p>01:20 - Journey to EcoBellus</p><p>14:33 - What does EcoBellus do?</p><p>16:33 - What does the name EcoBellus mean?</p><p>20:12 - Toxicity in endocrine system</p><p>22:22 - Articulation of brand</p><p>23:48 - EcoBellus values</p><p>28:41 - Product Formulation</p><p>32:28 - Perception of natural ingredients</p><p>35:03 - Getting sample product out</p><p>35:45 - Marketing to drive product</p><p>36:48 - How much of the brand is Dr. Priscilla?</p><p>39:00 - Brand changes from EcoDaisy to EcoBellus</p><p>41:04 - If EcoBellus was a Pinterest board</p><p>41:14 - EcoBellus in five years</p><p>41:43 - Where can you find Ecobellus?</p><p> </p><p><a href="https://www.linkedin.com/in/priskainc/">https://www.linkedin.com/in/priskainc/</a></p>