Positioning and differentiation in sales

<p><strong>On today’s episode, Kevin and guest co-host Nicole Glenn, Founder and CEO of Candor Expedite discuss how salespeople should differentiate themselves and their products to close more deals. </strong></p><p><strong>We welcome Lee Salz, the best selling author of Sales Differentiation. Lee will break down how differentiation isn’t all about what you sell, but how you sell.  Plus, listener feedback, advice, and community building!</strong></p><p><a href="https://freightwaves.slack.com/archives/C9AABKMTM"><strong>#sales</strong></a><strong> #PutThatCoffeeDown #salesforce</strong></p><p><a href="https://podcasts.apple.com/us/podcast/freightcasts/id1485144537" target="_blank"><strong>Apple Podcast</strong></a></p><p><a href="https://open.spotify.com/show/02zkUOTINAEXzGpEYPdgnT?si=5sliKq0zSrq6pqr-fGkF3w" target="_blank"><strong>Spotify</strong></a></p><p><a href="https://www.freightwaves.com/podcasts" target="_blank"><strong>More FreightWaves Podcasts</strong></a></p>