Optimizing Customer Journeys and Increasing Conversions

In this podcast episode, Greg Writer, CEO and founder of LaunchCart, discusses the must-have apps for any brand selling online and the benefits of upsells, cross-sells and down-sells. He explains that his vision for LaunchCart was to create a better ecommerce platform with features not available out of the box with Shopify. He emphasizes the importance of creating an emotional connection with customers in order to get them to click.