Nostalgia

<p>Wazzuppp, cool kids!? Pin back those bangs with a sparkly butterfly clip, cram those feet into some clear jelly sandals, and hunker down with your favorite flavor of Fruit Roll-Up because today we are taking a deep dive into nostalgia and the recent resurgence of Y2K everything.</p><p>Join Dana as Sarah teaches us all about the surprisingly violent history of nostalgia and how a variety of western societies punished their citizens for their valid, natural thoughts and feelings! Plus, we'll then learn about nostalgia as a super powerful marketing tool, why it is so damn effective with millennials (especially now), and how to understand the difference between a grateful, joyful glance back to childhood versus an all-consuming desperate need to not be in the present moment. (I'm fine!!!) While we do learn that Sarah is low-key obsessed with the manipulations of Don Draper, she still gives us some excellent advice on how to be a responsible consumer, not cave to every 90s throwback ad campaign, and ways to be intentional with our excitement over Dunkaroos at the grocery store.</p><p>Like the show? Want more content? Have a snarky comment about the quality of our audio? Consider joining our club on Patreon at <a href="http://www.patreon.com/atyourownriskthepod" target="_blank">www.patreon.com/atyourownriskthepod</a>! For as little as $3 a month, you can join an amazing community of like-minded worry warts and help fund our surprisingly expensive and time consuming endeavor with this podcast! Plus, you’ll become one of our new BFFs and I don’t know if you’ve caught on, but we need more friends.</p><p>And for more buffoonery and content, follow AYOR on Instagram and TikTok at <a href="https://www.instagram.com/atyourownriskthepod/">@atyourownriskthepod.</a> If you dare, check out Dana and Sarah’s personal instas at <a href="https://www.instagram.com/danadrewdles/">@danadrewdles</a> and <a href="https://www.instagram.com/sarahbassy/">@sarahbassy.</a></p><p>Please rate, review and subscribe wherever you get your podcas