Morrow Soft Goods

Trained architect Michelle Toney and former fashion designer Stephanie Cleary are co-founders of Morrow Soft Goods, the Los Angeles-based homeware brand they launched in 2016. The aim was to move away from too-perfect home interiors that didn’t really feel lived-in, taking inspiration – and borrowing a colour palette – from California’s wilderness. Morrow started in bedding and has expanded into other soft goods for the home, from towels and table linen to rugs and pillows.