Material Storytelling

Good designers know how to use materials to tell brand stories. In other words, materials are a way a brand's vision, mission, and purpose can be translated to the end user. Thanks to our in-house material library in partnership with Material ConneXion, we at Nonfiction access the latest in material science advancements to apply renewable materials and tell beautiful stories. Materials that are self-healing. Living materials. Materials that react to temperature fluctuations. Each of these have huge potential to tell strong brand stories. This episode of Future Future, hosted by Phnam Bagley and Mardis Bagley, will share how we take cutting-edge materials and put them out in the world to inspire other industries, companies, and people to do the same. To see some of our work up close, check out our website at https://www.nonfiction.design (https://www.nonfiction.design). To learn more about Material ConneXion, visit https://materialconnexion.com/ (https://materialconnexion.com/). Credits: Adrienne Ciuffo, Producer Cat Ganson, Editor Fifile Nguyen, Marketing