Mareo McCracken-Really Care For Them

<p><span>The true secret to success in sales is caring. We couldn't agree more with our guest today, <a href="https://www.linkedin.com/in/mareomccracken/" target="_blank" rel="noopener noreferrer">Mareo McCracken</a>. He believes those who care the most, sell the most. He joins us to talk about his new book, <a class="in-cell-link" target="_blank" href="https://amzn.to/3B8UsIZ" rel="noopener noreferrer">Really Care For Them</a>. In this episode, we discuss how to escape adversarial, competitive, self-destructive sales behavior by developing a collaborative, trust-based approach to selling in a way that builds value and trust. We also end by talking about how to create your creed! <br><br>Would you like to be a part of a community of like-hearted sales professionals? Learn more about the Selling From the Heart INSIDERS Group at <a href="http://www.sellingfromtheheart.net/insiders" target="_blank" rel="noopener noreferrer">www.sellingfromtheheart.net/insiders.</a></span></p>