Making It Easy to Partner

<p>In this episode of <em>SaaS Connect </em>by <a href="https://www.cloudsoftwareassociation.com/">Cloud Software Association</a>, Adam Johnson, Senior Vice President of Sales at ActiveCampaign, discusses their philosophy around partners, which are a big part of their revenue.</p> <p>ActiveCampaign help 70,000 small businesses connect with their customers. They boast 5,000 partners and 400+ employees, and 75% of their customers have an active integration with ActiveCampaign.</p> <p>Learn how ActiveCampaign help their partners get customers and go to market using the tool as a primary part of their own solutions:</p> <ul> <li>They make it easy to partner with them, for example,Fast online signup.<br> No-restrictions white labelling.<br> Well-documented APIs.<br> They provide recipes (pre-built automations).<br> They allow snapshots (they give partners the ability to take a snapshot of an account that's fully customized to a particular industry or use case, and then redeploy that as they acquire more customers, saving them setup time and lowering their margins).<br> Using stacks (providing recommendations based on use cases).<br> </li> <li>Through their philosophy and goals.</li> <li>By focusing on the needs of small businesses by making the tool easy to use, which larger companies also enjoy.</li> <li>Examples of their clients.</li> </ul> <p>Resources Mentioned:</p> <ul> <li><a href="https://zapier.com/">Zapier</a></li> <li><a href="https://www.piesync.com/help/">PieSync</a></li> </ul> <p>Thank you to our amazing podcast team at Content Allies! Want to launch your own B2B revenue-generating podcasts? Contact them at&nbsp;<a href="https://contentallies.com/" rel="ugc noopener noreferrer" target="_blank">https://ContentAllies.com</a></p>