Laws of Motion

<p>The indomitable Carly Bigi pulls back the curtain on the incredible waste — including literally setting clothes on fire — that is rampant in the fashion industry. The company she founded, Laws of Motion, is upending that status quo. Laws of Motion uses cutting edge (get it?) technology to right-size every dress, custom crafting them one at a time using next generation AI, reducing waste in the factory and creating a product consumers love. We go back to the first days of deciding to launch a company rather than return to a safe career in consulting, to the trials of growing a start-up in the hyper-competitive fashion industry, and that amazing feeling the first time a woman actually tried on one of their prototype dresses, and it was a perfect fit!</p>