Is Cold Calling Dead?

<p>Let&apos;s talk about the current state of cold calling for consumers and businesses, some of the reasons that cold calling is still a good prospecting technique, and the value of outsourcing to professional telemarketers. <br/><br/><b>Highlights</b></p><ul><li>You should always be asking if you are prospecting in a relevant way. </li><li>Telemarketing directly to consumers is pretty much dead.</li><li>Calling businesses is still an effective method for prospecting.</li><li>Outsourcing your B2B cold calling can be a great way to generate leads. Professional 3rd party companies know their business and will do a better job than most people. </li><li>Cold calling has a human touch that many other prospecting methods do not have.</li><li>Cold calling creates a sense of urgency and pushes people to take immediate action.</li><li>It is critical to have a good list of people to call.</li><li>Having proper cold calling scripts is important.</li><li>Good cold calling can be a critical component to marketing and prospecting.</li></ul><p><br/></p>