Innovation ages like a fine wine

<p>Imagine an industry lacking broadscale innovation for 100+ years. Your first thought is probably WTF and your second is probably <em>‘whoever can nail the first truly innovative business model is about to strike gold.’</em></p><p>The time has come for a gold strike in the booze industry, a space that’s been bereft of innovation since Prohibition was lifted.&nbsp;</p><p>Today on Business Casual, Helena Price Hambrecht, co-founder of the virally popular DTC aperitif brand Haus, explains how innovation in booze happens, who’s responsible, and why it matters.&nbsp;</p><p>Don’t miss it.</p>