Important Information for Amazon Sellers POLICY UPDATES

<p><span style="font-weight: 400;">This week, I welcome back Lesley Hensell of Riverbend Consulting for her quarterly update on the latest news and changes for Amazon sellers. To kick things off, I ask Lesley what the hot button Amazon topic is right now, and she explains how the account health rating found on your Amazon dashboard is about to become much more important. Despite these ratings not making much sense, Amazon is about to start using them as guidance for suspending accounts, including ones that are in the yellow. Lesley says that if the color bar moves, you’re now going to need to pay attention and appeal, and I remind everyone how important it is to have your documentation in order and accessible just in case something like this happens (possibly, as Lesley suggests, by hiring a VA). This is going to start rolling out in August and September and will likely be followed by Amazon’s usual catalog cleanup in October, so it’s particularly important to clean up your account because you cannot afford to have a merchant-fulfilled shipping problem going into Q4.</span></p> <p><span style="font-weight: 400;">Lesley also has a great tip for getting on top of your inventory by asking Amazon to provide you with a reverse feed that will give you a filled-in spreadsheet of all the information you need. And we finish the show with some details about the upcoming Surge Summit in Tampa Bay, sponsored by Riverbend, which will cover all kinds of topics for Amazon sellers, from PPC to how to maximize the value of your brand. Plus, there’ll also be a cruise of the bay and a throwback 80’s arcade for when you’ve had enough sessioning and want to have some fun!</span></p> <p><span style="font-weight: 400;">You can chat with others about the latest changes in the ecommerce world by joining the Amazon Files and Mommy Income community. Join our</span> <a href= "http://mommyincome.com/joinus"><span style= "font-weight: 400;">Facebook group</span></a> <span style= "font-weight: 400;">with today’s codeword</span> <strong>RIVERBE