How to Sell with Steli Efti

<p>In this episode, you&rsquo;ll hear expert sales advice from a successful entrepreneur who&rsquo;s started multiple businesses from scratch. Steli Efti explains how to sell, and what steps he takes when launching a brand new company (without using his name or network).</p> <p><strong>We discussed:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How to think about your customer before you start a business</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why Steli recommends you sell a service before building a product</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">When potential customer interviews become a waste of time</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The framework for effective customer development conversations</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to reprogram your mind and see failure as progression</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you will never become immune to hearing the word &ldquo;no&rdquo;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The exact process Steli tried to cold call startups (without using his name or network)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to generate revenue quickly with services</span></li> </ul> <p><strong>Resources</strong></p> <ul> <li><a href="https://www.psychologytoday.com/us/blog/creativityrulz/200908/the-5-challenge">Stanford experiment</a></li> <li><a href="https://close.io/"><span style="font-weight: 400;">Close.io</span></a></li> <li><a href="https://thestartupchat.com/"><span style="font-weight: 400;">The Startup Chat</span></a></li> <li><a href="mailto:Steli@close.io"><span style="font-weight: 400;">Steli@close.io</span></a></li> <li><a href="https://everyonehatesmarketers.com/seth-godin-marketing-secrets/"><span style="font-weight: 400;">Seth Godin&rsquo;s Marketing Secrets