How to double the odds that your change program will succeed

<table width="633" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="403" valign="top"> <font face="Verdana, Arial, Helvetica, sans-serif" size="-1" color="#4c4949"><span style="font-size: 13px;">Large-scale organizational change is more likely to stick if executives apply equal discipline and rigor to the “hard” and “soft” elements that matter.</span></font><br/> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a31303030303163346a6e6f63346675336f6376&he=687474702533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532467468652d6d636b696e7365792d706f64636173742532464d502d486f772d746f2d646f75626c652d7468652d6f6464732d746861742d796f75722d6368616e67652d70726f6772616d2d77696c6c2d737563636565642e6d7033"><font face="Verdana, Arial, Helvetica, sans-serif" size="-2" color="#006699">Read more &#62;</font></a><br/> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a31303030303163346a6e6f63346675336f6376&he=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"> <img src="//podcasts.mckinsey.com/x/img/podcast.gif" border="0"/></a>&nbsp;&nbsp; <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a31303030303163346a6e6f63346675336f6376&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f646361737425334670632533446d61696e2532367075253344687474702532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736