How to Beat the Advertising Algorithms

I spoke with Masood Akbarzai in this episode all about data and algorithms, and what brands need to be doing to make them work for their brands, not against them. It hopefully won’t surprise you to know there is no hack, there’s no single approach that once implemented guarantees success for any business. It simply doesn’t work like that. Your business, your brand, your product, your audience is different to that of any other business, and so simply copying another method will not work.