How Google Ads is Changing #2069

<p><span style="font-weight: 400;">In episode #2069, Neil and Eric discuss how Google Ads is changing. Tune in today to learn about Google’s new ad campaign format, Performance Max, its benefits, and how best to utilize it!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:20]</strong> <span style= "font-weight: 400;">Today’s topic: How Google Ads is Changing.</span></li> <li><strong>[00:30]</strong> <span style="font-weight: 400;">Learn about Performance Max, an ad campaign format that launched a few months ago.</span></li> <li><strong>[01:24]</strong> <span style="font-weight: 400;">How Performance Max helps you maximize performance across all the channels.</span></li> <li><strong>[01:52]</strong> <span style="font-weight: 400;">The difference between Performance Max and manually using Google Shopping.</span></li> <li><strong>[02:55]</strong> <span style="font-weight: 400;">An overview of the benefits of Performance Max.</span></li> <li><strong>[04:00]</strong> <span style="font-weight: 400;">That’s it for today! Don’t forget to rate, review and subscribe!</span></li> <li><strong>[04:13]</strong> <span style="font-weight: 400;">Go to</span> <a href="https://marketingschool.io/live"><span style= "font-weight: 400;">https://marketingschool.io/live</span></a> <span style="font-weight: 400;">to learn more and join us for our upcoming event in Austin, Texas!</span></li> </ul> <p> </p> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://support.google.com/google-ads/answer/10724817?hl=en"><span style="font-weight: 400;"> Performance Max Campaigns</span></a></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Subscribe to our premium podcast (with tons of goodies!): </span><a href= "https://www.marketingschool.io/pro"><span style= "font-weight: 400;">https://www.marketingschool.io/pro</span></a></li> </ul> <p> </p> <p><strong>Leave Some Feedback:</strong></p> <p> </p> <p> <