How email marketing works

<p>In this week's episode Paul and Clare find out about a great marketing tool. Email.</p> <p>Automated emailing has been around for over 20 years and this week's guest, Brandon Olson works with AWeber, the guys who were first on the block with this awesome marketing tool. Brandon explains how email marketing works, why it's so effective and he'll be talking about a really exciting development that can really get your marketing emails to fly.</p>