Holly Herndon

Holly Herndon is an experimental composer based in Berlin, and her latest project isn’t an album, but something that has much deeper implications for music as a whole. It’s called Holly+, and it’s Herndon’s deepfake A.I. “digital twin.” Holly+ separates itself from other A.I. models in the complexity of sounds it’s able to work with and produce, as well as on a conceptual level. Holly+ will be overseen by a Decentralised Autonomous Organization, otherwise known as a DAO. It's a group of people selected by Herndon and Dryhurst that will officially license out Holly+ to approved artists, giving Herndon more control over her deepfaked likeness and what it's used to create. Herndon believes that technology like Holly+, if managed properly, can empower artists and give them control over their likeness in an era when frauds are only getting harder to spot.  One day after Holly+ went live, The FADER’s Jordan Darville spoke with Herndon about her intentions in creating the tool, the controversy surrounding NFTs, and who she hopes will give Holly+ a spin. Learn more about your ad choices. Visit megaphone.fm/adchoices