HBO 2.0

What happens when the iconic symbol of your brand no longer makes sense? Today, HBO tries to evolve their sonic brand. This episode was adapted from the podcast <a href="https://www.20k.org/episodes/hbo20">Twenty Thousand Hertz</a>. | Subscribe to our weekly newsletter <a href="https://www.npr.org/newsletter/money?utm_source=rss_feed_copy&utm_medium=podcast&utm_term=planet_money">here</a>.