Hate Marketing? Start Here

<p><span style="font-weight: 400;">Today, the founder and CEO of Jetpack Workflow, David Cristello is back with another solo cast to cover another hard topic that permeates the accounting industry - marketing. </span></p> <p><span style="font-weight: 400;">Most firms grow through word of mouth and thrive because they have specialized packages for a particular customer. This is ideal, but after a while, you need to have a system for acquiring new clients on a regular basis. This is achieved through consistent marketing. </span></p> <p><span style="font-weight: 400;">With a reliable flow of new clients each month, you’ll have more accurate forecasting and can measure your capacity and get ahead on a</span> <a href= "https://jetpackworkflow.com/blog/hiring-post-tax-season/"><span style="font-weight: 400;"> hiring strategy</span></a><span style= "font-weight: 400;">. </span></p> <p><span style="font-weight: 400;">Today’s episode will cover a few tactics for creating a sound marketing strategy.</span></p>