Hannah Magnan / Bandwidth

<p>One of the most powerful things about a brands purpose is how, when it’s well articulated, it can drive everything the company does. Marketing is only one aspect. On today’s episode Hannah Magnan from Bandwidth, tells how the ethos within the walls of the company informs everything they do, top to bottom and side to side. Give it a listen. </p><p> </p><p>00:18 - Hannah Intro</p><p>02:16 - Creativity is the ultimate competitive advantage</p><p>04:28 - Story of Bandwidth and how you got there</p><p>08:12 - Navigating the world of acronyms in B2B</p><p>13:52 - Tone of voice</p><p>19:21 - Purpose Brand</p><p>21:35 - “Bandmates"</p><p>32:32 - Culture</p><p>35:31 - What will the brand not do</p><p>38:03 - If Bandwidth was a Pinterest board</p><p>42:10 - Internal Structure</p><p> </p><p>https://www.linkedin.com/in/hmagnan/  </p><p>https://www.bandwidth.com</p><p>https://www.linkedin.com/company/bandwidth-inc/</p><p>https://twitter.com/bandwidth</p><p>https://www.youtube.com/user/bandwidth</p><p>https://github.com/bandwidth/</p><p> </p>