GCA Marcus Whitney Interview

<p><span style="font-weight: 400;">In this episode of Y.E.L 2.0, your host Peter Voogd interviews Marcus Whitney about the best avenues to pursue content creation. The game is changing as we speak. Adapt and survive!</span></p> <p> </p> <p><span style="font-weight: 400;">Episode Highlights:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">There is microevolution around paid newsletters because experienced journalists are starting their own companies</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">People who are trained in the best brands in the world are able to spin up high-quality publications on day 1</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Marcus feels that the era of the personal brand is ending, bringing back actual audience-focused brands</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">E-commerce advanced 5 years in the past year from the brick and mortar commerce days</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Shopify has exploded to over $160B in market share, making it larger than most retailers</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Seth Godin is basically one of the inventors of e-commerce and email marketing, benefiting from being around since the dawn of the internet</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">There’s no barrier to entry in the podcast industry, thus creating a lot of noise and making it harder to stand out</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Many people that are making the most noise haven’t actually done anything to qualify as an authority</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Rising above the noise is so much more than just building a fanbase these days</span