FAQ's About Deliverability

<p>As you’ve no doubt discovered, email deliverability is a complex topic. There are a number of factors that affect deliverability for senders, and it’s easy to get lost in all of the information when something goes wrong. </p><p>In this episode, we discuss some of the frequently asked questions we get at ConvertKit, and some practical strategies for improving your deliverability. </p><p><strong>Frequently Asked Questions</strong></p><ul> <li>Why are emails going to spam? </li> <li>Why do subscribers "bounce" and what do I do with them? </li> <li>What do I need to do to my DNS settings when using an email marketing platform? </li> <li>How often should I send emails to my list? </li> <li>Why am I sending on a blocklisted IP? </li> <li>I used "some kind of email testing tool and my sender score is ____". What does this mean and how can I use it to help me?</li> <li>I just migrated from ____ and my open rate was ____. Why isn't it that high at ConvertKit?</li> <li>A subscriber reached out to me and they aren't receiving my emails, what can I do?<p></p> </li> </ul><em>“Senders tend to assume that all of their messages go to spam or they have a crazy huge issue. It definitely could be the case, but a lot of times, spam filtering happens on such an individual basis that it’s not like you have a huge issue. It’s just that one subscriber had some sort of spam filter or setting that decided your message to go to the spam folder.” ~ </em><a href="https://twitter.com/alyssa_dulin"><em>@alyssa_dulin</em></a><p><br></p><p><strong>Links</strong></p><ul> <li><a href="https://podcasts.apple.com/us/podcast/sender-reputation-the-road-to-inbox-placement/id1515377286?i=1000476512664">Deliverability Defined 02 - Sender Reputation: The Road to Inbox Placement</a></li> <li> <a href="https://podcasts.apple.com/us/podcast/authentication-spf-dkim-dmarc/id1515377286?i=1000483132932">Deliverability Defined 06 - Authentication (SPF, DKIM, DMARC)</a> </li> <li><a href="https://www.youtube.com/watch?v=MdCdi2XRAaE">Adding a Custom Hea