Facebook Compliant Copy

<img src="https://copywriterspodcast.com/images/banner/copywriterspodcast167.jpg" /> <br />Our guest today is Harlan Kilstein. He’s a copywriter, an entrepreneur, and a whole lot more.<br /> Here are 7 facts you probably didn't know Harlan.<br /> 1. John Carlton and I took turns humiliating his copy when he got started. Unlike most people, he took the feedback and turned himself into a great copywriter.<br /> 2. He's an ordained rabbi.<br /> 3. His sidekick, who we hope you don't hear in the background is named Kalba. She's a Pomeranian. He name means Bitch in Hebrew.<br /> 4. He lost over 60 pounds doing Keto practicing what he preaches.<br /> 5. His office is a mega shrine to the singer Meat Loaf.<br /> 6. He has nearly 2 million followers on social media.<br /> 7. He would do anything for love but he won't do that.<br /> I don’t know what “that” is, and hopefully we won’t find out on today’s show.<br /> Harlan, welcome. And Kalba, please keep it down.<br /> Here are the questions I brought to Harlan:<br /> 1. Big-picture, what are you doing for business on Facebook?<br /> 2. When did you first learn about Facebook compliance rules, and how did you find out?<br /> 3. What difference does it make — that is, how much more latitude do you have in your marketing — when you’re posting or advertising inside your own group?<br /> 4. What would you say are the two-three most important changes you’ve made in copy, both on and off Facebook — as a results of compliance rules? Could you give at least one before-after example?<br /> 5. What would you say are the biggest mistakes you see other people making regarding Facebook compliance?<br /> 6. Tell us about the Keto project I helped you with.<br /> 7. What additional advice do you have for copywriters and marketers, especially re: Facebook compliance?<br /> If you're having issues with Facebook compliance and you can't figure out if it's your ad, your landing page or just that Mark Zuckerberg doesn't like you, just send Harlan a message on FB.<br /> <a href="https://www.