Exploring E-Commerce in Manufacturing With Gil Bar Lev

Connect with Gil Bar Lev: LinkedIn: https://www.linkedin.com/in/gilbar-lev/ Website: www.homeroots.co Lisa Ryan: Hey, it's Lisa Ryan. Welcome to the Manufacturers' Network Podcast. I'm here today with Gil Bar Lev. Gil is the CEO and founder of HomeRoots. He is a serial entrepreneur. Filled with creativity and a hunger to thrive in the current digital world, Gil founded HomeRoots, combining his passion for furniture e-commerce and technology to disrupt the way selling and buying furniture is done with a novel wholesale platform. So Gil, welcome to the show. Gil Bar Lev: Lisa, it's a pleasure being here. Lisa Ryan: So share a little bit about your background and what led you to do what you're doing. Gil Bar Lev: Sure. So, in a nutshell, I came from the software engineering world specializing in web development. So I started my career as such, and one thing led to another. One day I was leading a project that connected toys R-Us with Amazon when Toys R-Us wanted to explore the.com or the internet, the e-commerce capabilities but didn't want to go all in. So I led it from the toys R-Us side, exposed me to e-commerce and my passion for technology. I found the proper marriage for what I want to do moving forward with my career. After I departed from Toys R-Us, I spent my other time in e-commerce, combining it with technology building and helping different brands sell online. And through the following ten years or so, I spent a lot in the direct-to-consumer world, up to the point where I realized we're doing with Brent and also went back to the manufacturing side of things and we want to do whole. So I realized it's 2015, 2016, and the internet has evolved a lot. We've got a lot of marketplaces. I want to see a wholesale and where do I. I realized I got nowhere to go  The traditional ones where you go to a trade show you need to exhibit. I was looking at different verticals and categories and noticed that furniture is very complicated. Very complicated because of the logistics side of things, but also, th