Everything is fintech

<p>Jacob Gibson is the Founding Partner at Better Tomorrow Ventures, a Silicon Valley based venture capital firm investing in the future of Fintech. Before getting into investing, Jacob was co-founder and COO at NerdWallet. He helped develop a world-class team working to build the massively successful personal finance company. Gibson considers in depth risk analysis and unique insights key to forming an investment thesis.</p><ul><li>Investors want to hear that the founder has actually thought through and mapped out the risks to get a good sense of how to go about tackling those risks.</li><li>Carefully breaking down the cost of customer acquisition is a critical part of startup strategy.</li><li>Cold-pitching ideas to investors without researching their areas of focus can harm the entrepreneur’s reputation.</li><li>Develop team and resource capacity for pivoting the startup strategy to succeed in the crowded and rapidly evolving Fintech space.</li><li>It’s just as easy to stagnate as it is to get into Fintech because it’s an attractive but crowded area.</li><li>Non-profit:<a href="https://www.givewell.org/"> GiveWell</a></li></ul>