EP272: How DigitalMarketer.com Restructured and Grew Their Search Traffic

<p><span style="font-weight: 400;">If your website isn’t perfectly optimized for Google—don’t be too hard on yourself. At one point, the DigitalMarketer team had to restructure 500+ blog posts to optimize for SEO! In this episode, Amanda explains where DigitalMarketer’s blog was when she first came on board, how she used 301s to restructure the website, and her strategy to create new content and upgrade old content to improve organic ranking. She also explains her SEO strategy for the new Perpetual Traffic website.</span></p> <h3><strong>RESOURCES MENTIONED IN THIS <span style= "font-size: 14pt;">EPISODE</span></strong></h3> <p><a href= "https://www.digitalmarketer.com/podcast/perpetual-traffic/"><span style="font-weight: 400;"> Perpetual Traffic | DigitalMarketer.com</span></a></p> <p><a href="https://moz.com/learn/seo/redirection"><span style= "font-weight: 400;">Redirects | Moz</span></a></p> <p><a href= "https://support.google.com/analytics/answer/2795830?hl=en#:~:text=When%20the%20third%2Dparty%20shopping,Cross%2Ddomain%20tracking"> <span style="font-weight: 400;">Referral Exclusions | Google</span></a></p> <p><a href="https://ahrefs.com/blog/301-redirects/"><span style= "font-weight: 400;">301 Redirects for SEO: Everything You Need to Know</span></a></p> <p><a href= "https://moz.com/learn/seo/canonicalization#:~:text=A%20canonical%20tag%20(aka%20%22rel,content%20appearing%20on%20multiple%20URLs."> <span style="font-weight: 400;">Canonicalization | Moz</span></a></p> <p><a href="https://yoast.com/rel-canonical/"><span style= "font-weight: 400;">The Ultimate Guide to Canonicalization | Yoast</span></a></p> <p><a href="https://manuelsuarez.com/coaching">Manuel Suárez Coaching (Coupon Code: PODCAST)</a></p> <p><a href="https://adworldconference.com/traffic/">Ad World Conference 2020</a></p> <p><span style="font-weight: 400;">Thanks for joining us this week. Want to subscribe to</span> <em><span style= "font-weight: 400;">Perpetual Traffic</span></em><span style= "font-weight: 400;">?</span> <a href= "https://it