Ep. 119: Understanding Value-Based Pricing

Brad Soper is a Partner and Board Member at Simon-Kucher & Partners. They specialize in commercial growth strategies, pricing, and sales effectiveness for B2B companies.  In this episode of Specified Growth Podcast, Brad discusses how companies can make the transition to value-based pricing and the benefits that come with it. He also talks about some of the common mistakes companies make when pricing and how they can avoid them. Don’t miss this episode of Specified! Please reach out if you have any feedback or questions. Enjoy!    Email: tatsuya.n@castagra.com Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices