Engaging Customers with Fun Drunk Auntie Content

In episode 127 of the Customers Who Click podcast I spoke with Katrina McKinnon, founder of CopySmiths, and we’re going to be exploring how you can get visitors to engage with your website, and how to find, hire, and manage good copywriters. People love clicking on photos, particularly photos with a little bit of text in it that says something about maybe a product feature or something about what's in that photo. Copy is pointless if no-one reads it, and no-one engages with it, and unless its on the Product Details Page (PDP), it doesnt need to be salesy, in fact, it probably shouldnt. Copy that informs and engages customers converts far better in the long run. Katrina is the Founder of CopySmiths, you can find her on Linkedin or head over to https://copysmiths.com/