Doug Rozen

<p>This week our guest is <a href= "https://www.dentsu.com/us/en/who-we-are/our-leadership/doug-rozen"> Doug Rozen</a>, CEO of Dentsu Media Americas.  Doug has been a media innovator for many years.  We’ve covered him extensively at OMD then 360i and now as the <a href= "https://adage.com/article/agency-news/jared-belsky-ceo-360i-departs-dentsu-agency/2338276"> newly named</a> head of media at Dentsu Americas.</p> <p>Doug articulates the vision of his company  as becoming more meaningful to the consumer and to brands.  He speaks about marrying sophisticated targeting and AI with personally optimized creative.  <em>Meaningful Media</em> is the new mantra at Dentsu, he explains.</p> <p>Thanks Doug for a fascinating conversation.</p> <p>Big thanks to Mediaocean, the sponsor of the <a href= "https://www.beet.tv/category/beetcast">#BeetCast</a></p> <p>And thank you for listening.  I hope you enjoy the episode.</p>