Does Your Agency Automation Eliminate Personalization?

<p>How well do you connect with your clients? Do you know what your clients really need? Do you have a system in place to solve clients' problems? Sometimes we automate things to be more efficient, but we lose connections in the process. Personalization can bring back the human element, make your clients feel valued, and help you get to the heart of what your clients need.</p> <p>In today's episode, we'll cover:</p> <ul> <li>Why agency automation needs more personalization.</li> <li>2 reasons to treat your agency like a client.</li> <li>How systemization can help your agency grow.</li> </ul> <p> </p> <p>Today I sat down for a chat with Anthony Baxter, owner of <a href="https://www.fireflydigital.co.nz/">Firefly</a>, a performance digital marketing agency based out of New Zealand. Anthony started his career in telemarketing sales and has implemented a lot of what he's learned from his past position into how he runs his agency now. He's here to discuss how agencies can benefit from getting back to the human connection.</p> <h2>Why Agency Automation Needs More Personalization</h2> <p>In an age that's highly digital, it's easy to automate everything. Chatbots can answer questions, email systems can send out automated replies, and CRM's can make it simple to manage clients. So it's easy to ignore the human element. While these tools do make things easier, they often don't take into account what matters the most — <a href= "https://jasonswenk.com/client-service-big-factor/">your client</a>.</p> <p>Anthony says he's a big fan of picking up the phone and having a conversation. When you have that one-on-one connection, it's <a href= "https://jasonswenk.com/know-your-digital-agency-clients/">easier to understand</a> what your client truly needs. Don't just go all-in with one way to reach out to your clients. It's important to have multiple touchpoints.</p> <p>I suggest using automation to make routine tasks easier but not to replace personal interaction. Have <a href= "https://jasonswenk.com/retain-agency-clients/">automat