Do Pop-up Ads Actually Work?

<p>Should you be using pop-up ads on your page? The answer is more complex than you may think. Despite self-reporting that ads provide a poor user experience, when pop-ups are implemented appropriately, they can be incredibly effective.</p> <p>On this episode of <em>SmartBug on Tap</em>, I share the history of pop-up ads, if they work, and some do’s and don’ts to follow if you give them a try on your website.</p>