Decoding TikTok Marketing

Faya

37 min•0 پلے•0 پسندیدہ

تفصیل

Social media is constantly evolving. And keeping up with the trends is challenging for anyone, let alone those of us who actually have a business to run too... For example, recently, Instagram announced that they wanted creators to focus more on reels than images. The meaning of this is simple - videos posts will now receive a MUCH heavier algorithm than image-based ones. When we first heard of this update, we were shocked. Instagram was always, first and foremost, a photo-sharing app, even when it introduced Stories to compete with Snapchat. But now, it feels like the end of an era. We’re officially entering the zone where TikTok-style marketing is the cheapest and most powerful tool we can have in our arsenal. But here’s the tiny problem: if you’re a millennial like us, TikTok probably gives you nightmares. Let’s face it, there’s a lot to dislike about TikTok - most of it is cringy, confusing, and needlessly shallow. But, we also can’t deny that TikTok is the place to be if you want to market smartly, without creating a huge dent in your bank account. So, how can we use TikTok in a way that aligns with our values? Well, that’s exactly what we’ll be discussing in today’s episode! If TikTok feels like a mangled mess, this episode is for you! We discuss how we feel about TikTok, how we’re planning on using it intentionally (so no pointing and dancing), why we think it’s so addictive, and more! Here’s a peek at what else you can expect:<ul> <li>What we love and hate about social media in general</li> <li>The terrifying future of huge tech companies deciding how we should market our business</li> <li>Why it’s easier than ever to be manipulated by what’s trending</li> <li>How to be inten