Cracking the Code on Co-Branding (#68)

<p>Co-branding between health tech companies and local providers isn’t always as easy as 1 + 1 = 2. Without considerate planning, it can turn into a double helping of content that isn’t useful for anyone. Success takes finding balance between what the patient is going to care about and what the company and provider want to say. In this episode, you’ll learn tips for co-branding success, when it makes sense as part of a marketing strategy, and how it can make the provider’s job easier. </p><p>This conversation is brought to you by <a href="https://www.healthconnectivetech.com/" rel="noopener noreferrer" target="_blank">Health Connective</a>, custom marketing solutions for med tech and pharma. <a href="http://paradigmshift.health/" rel="noopener noreferrer" target="_blank">Sign up for our brand new newsletter</a> to receive the latest marketing and communications insights from Scott, Michael, and our guests.</p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>