CMO Talks featuring Alan Webber, IDC Program Vice President, Customer Excellence

<p>In an age where technology allows anyone with a good idea and an Internet cable to become your next competitor, how do ensure superior customer experience? ITWC CMO Fawn Annan discusses how a “good experience” has overtaken price or product as a key focal point in transactions. They also explore how AI and mobility are enabling a more frictionless experience.</p>