Chapter3 3 3. Association Rule Mining on Big Data Sets

Abstract An accurate, complete, and rapid establishment of customer needs and existence of product recommendations are crucial points in terms of increasing customer satisfaction level in various different sectors such as the banking sector. Due to the significant increase in the number of transactions and customers, analyzing costs regarding time and consumption of memory becomes higher. In order to increase the performance of the product recommendation, we discuss an approach, a sample data creation process, to association rule mining. Thus instead of processing whole population, processing on a sample that represents the population is used to decrease time of analysis and consumption of memory. In this regard, sample composing methods, sample size determination techniques, the tests which measure the similarity between sample and population, and association rules (ARs) derived from the sample were examined. The mutual buying behavior of the customers was found using a well-known association rule mining algorithm. Techniques were compared according to the criteria of complete rule derivation and time consumption.