Changing Consumer Behaviour with Georges de Boeck

Bridget

62 min•0 پلے•0 پسندیدہ

Business & Finance

تفصیل

Connect with Georges de Boeck: <a href="https://www.linkedin.com/in/georgesdeboeck" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/georgesdeboeck</a> Blinkist article (called it Blender, oops): <a href="https://uxplanet.org/how-solving-our-biggest-customer-complaint-at-blinkist-led-to-a-23-increase-in-conversion-b60ad514134b" target="_blank" rel="noopener noreferer">https://uxplanet.org/how-solving-our-biggest-customer-complaint-at-blinkist-led-to-a-23-increase-in-conversion-b60ad514134b</a> Full episode on YouTube ▶️ <a href="https://youtu.be/M1EkMTauIBU" target="_blank" rel="noopener noreferer">https://youtu.be/M1EkMTauIBU</a> New episodes every Wednesday with our host <a href="https://www.linkedin.com/in/patrick-akil">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🎙Patrick Akil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>! Big shoutout to <a href="https://xebia.com/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Xebia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> for sponsoring this episode! OUTLINE: 00:00:00 - Intro 00:00:22 - Preshow baby talk 00:01:43 - How Georges got interested behaviour 00:03:23 - Wrong expectations 00:06:40 - Behavioural experiments to increase conversion 00:09:26 - Georges's guerilla experiment 00:11:41 - Interviewing customers 00:13:06 - Usability testing is difficult but valuable 00:14:58 - Letting go of your own opinion 00:16:00 - Your ideas might not be feasible 00:17:12 - Do we have too many processes? 00:18:26 - Boundaries make solutions more challenging 00:20:39 - Optimizing what you already have 00:21:50 - Becoming a specialist 00:23:39 - It's impossible to cancel my Hello Fresh subscription 00:26:08 - Conscious reputational damage 00:27:43 - Georges will never be a customer of this telecom provider again 00:30:08 - Mindset buying lottery tickets 00:31:18 - Blinkist increased conversion by focussing on customer problems 00:33:42 - Company USPs that are contradicting what other companies are doing 00:35:45 - Getting custome

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omar.Shore

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