Bob Stohrer / Kangaroo

<p>Bob Stohrer knows a little something about overturning category conventions given his incredible experience at brands like Virgin Mobile and the NFL. Well, now he's training his sharp marketing mind on the home security category with Kangaroo and it won't be the same once he's finished with it. Check out the latest episode of Brands in Action.</p><p><strong>00:18</strong> - Bob Stohrer Intro</p><p><strong>01:03</strong> - How quarantine has been</p><p><strong>01:43</strong> - Workplace culture changes due to Covid</p><p><strong>02:42</strong> - Why was Kangaroo founded?</p><p><strong>07:13</strong> - Business opportunities with increase in home delivery</p><p><strong>10:38</strong> - What does security mean right now?</p><p><strong>13:10</strong> - Kangaroo customer base</p><p><strong>14:38</strong> - Building trust and combating fear to use this type of product</p><p><strong>17:15</strong> - Creative strategy vs. other companies</p><p><strong>21:01</strong> - The safety of risk</p><p><strong>22:52</strong> - Small wins to build creative credibility</p><p><strong>24:52</strong> - How brand drives organization</p><p><strong>29:17</strong> - Holding creatives accountable</p><p><strong>33:44</strong> - Education at Syracuse and NYU</p><p><strong>37:27</strong> - Risky creative strategy</p>